Perhaps no single group will have more impact on the future of Hawaii than its fastest growing segment, the Filipino community. With over 168,000 Filipinos residing in Hawaii and over 15% percent of the population, the Filipino community is poised to influence the future direction of business and politics here in Hawaii.

And there is no better source
to reach this emerging group
than the Hawaii Filipino Chronicle,
a weekly newspaper publication distributed directly to Filipino homes and businesses throughout Hawaii.

Each edition of the Chronicle features lively editorial content, informative community news and calenders, and most importantly, an opportunity to serve as the voice of Filipinos in Hawaii.

The Hawaii Filipino Chronicle was created in response
to the growing need to reach out to the Filipino
community, to inform and to educate, and above all
else, to provide the vehicle with which our community
can grow and prosper.

We know our mission. We have a talented and dedicated group of young and experienced journalists and writers.

With the support of advertising and the Filipino community, we strongly believe we will succeed. We invite you to share in our growth.


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QUICK FACTS

Filipinos in Hawaii
As of 1990, there were 168,682 Filipinos residing
in Hawaii, about one-sixth
of the total Hawaii population.

Large Households
Filipino-Americans have
large households averaging 4.0 persons compared to
2.7 for the U.S. population.

Household Income
The Highest
Filipino-American
households earn $50,713
per year, 32% more in average household income than the total population.

Primarily First Generation
Nearly two-thirds of Filipino-Americans were born outside of the U.S. and are first generation Americans.

Money To Spend & Young Markets
Filipino-American
consumers have $25 billion
of annual buying power &
60 % of the population is under the age of 35.

Educational & Professional
Filipino-American adults
over-index the general population with educational attainment and white collar professions.

Source: U.S. Census Social & Economic Characteristics, U.S., Find/SVP Inc. 1995
and Market Segment Research