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DISPLAY
ADVERTISING
*Black/White
Rates for Standard Space Units
| SIZE OF AD
|
1x |
3x |
6x |
12x |
18x |
24x |
| up to 10.5 ci |
$29.70 |
$27.03 |
$23.57 |
$20.70 |
$20.02 |
$18.38 |
| 10.6 to 21 ci |
24.70 |
22.70 |
22.06 |
19.47 |
17.99 |
15.79 |
| 22 to 37.5 ci |
22.40 |
20.46 |
19.14 |
16.94 |
15.94 |
14.17 |
| 37.6
to 42 ci |
21.79 |
19.80 |
18.56 |
16.50 |
15.40 |
13.81 |
| 43
to 75 ci |
20.90 |
18.93 |
17.72 |
15.93 |
15.37 |
13.20 |
| |
1x |
3x |
6x |
12x |
18x |
24x |
| Full Page |
$1,485 |
1,337 |
1,246 |
1,112 |
1,028 |
907 |
| Half-Page |
799 |
726 |
678 |
594 |
555 |
490 |
| 1/4 Page |
495 |
454 |
440 |
385 |
354 |
308 |
| 1/8 Page |
302 |
272 |
237 |
206 |
198 |
182 |
*Prices
include normal production services. Excessive copy, artwork,
or
illustrations will require additional charges. Please call the
Production
Department at least three weeks in advance of the
issue
date for more information.
| SIZE OF AD
|
INCHES |
PICAS
|
| Full Page |
10-1/4 x 15 |
62 x 90 |
| 1/2 Page Square |
8-1/8 x 9-3/8 |
49 x 56.5 |
| 1/2 Page Vertical |
4-7/8 x 14-1/2 |
29.5 x 87.5 |
| 1/2 Page Horizontal |
10-1/4 x 7 |
62 x 42 |
| 1/4 Page Square |
6-1/16 x 6-1/4 |
36.6 x 37.6 |
| 1/4 Page Vertical |
4-7/8 x 7 |
29.5 x 42.5 |
| 1/4 Page Horizontal |
8-1/8 x 4-3/8 |
49 x 26.6 |
| 1/8 Page Square |
4 x 4-3/4 |
24 x 28.5 |
| 1/8 Page Vertical |
4-7/8 x 3-1/2 |
29.5 x 21 |
| 1/8 Page Horizontal |
6-1/16 x 3-1/8 |
36.6 x 19 |
Color
| Black + 1 Color |
Add $275.00 |
| Black + 2 Colors |
Add
$395.00 |
| Four-Color |
Add $550 |
Color
separations to be provided by Advertiser.
*
Prices are net price. Add 4.166% tax.
Guaranteed/Special
Positions
| |
1x |
2x |
3x |
| All positons, extra |
20% |
15% |
10% |
| Back Page |
Full
page ads only |
Pre-Printed
Inserts
| $85.00 per 1,000 |
For pre-printed inserts
for full run |
| $90.00 per 1,000 |
For partial runs |
| $95.00 per 1,000 |
For inserts to be placed
in a guaranteed or special position on full run |
| * Minimum of 10,000 required
for inserts |
Customer
to provide pre-printed inserts. Special handling
requirements
(special sorts, unusual sizes or weights)
may
be
subject to additional charges.
Mechanical
Requirements
Reproduction
is done by photo-offset. Black and white
halftones
should be screened at 75 line
screen and provided
in
velox form. Process color (color
separation) should be
screened
at up to 75 line screen. Color separations
should be
emulsion
down. Color keys must be provided.
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2002 Hawaii Filipino Chronicle Inc
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