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WHY ADVERTISE WITH US?
THE OPPORTUNITY
Marketers agree that the best
way to reach ethnic groups is through advertising in community-language
newspapers. As you will note, we are offering Advertisers a wide
range of opportunities-display ads, direct mail inserts, classified
and business card advertisements, and corporate subscriptions.
We invite you to share in our growth!
What Our Advertisers Say...
"Advertising in the Hawaii Filipino Chronicle helped increase
my business. I managed to get the largest response second only
to word of mouth."
-KERMIT BROWN JR.
Browns Driving School
"Sure, the ads are helping my business.
There are increased numbers of calls and increased numbers of
customers as a direct result of the ads. I feel great and I think
it's worthwhile advertising...I think everybody knows me now because
of the ads."
- MELODIE
ADUJA
Tax Attorney
Honolulu
"People know where we are and who
we are and people recognized that I opened my own business, as
a result of advertising in the Chronicle."
-ROLAND CASAMINA
President, House of Finance
"The tax side of the business benefited
through the advertisement during the tax season. We have received
several calls saying that they saw my picture in the paper (the
Hawaii Filipino Chronicle), and of course, calls that asked about
our services, too. We gained new clients and have met people we
never knew before."
- ELDIE GAWIRAN
Tax Preparer & Realtor Associate,
Realty Consultants
Kalihi
"You are doing a great job with
the Hawaii Filipino Chronicle. The ads work wonders. My ad came
out
Saturday and on Monday I had a call. I feel great
because I got some business right away (immediate response for
even a small ad)."
-CECELIA MARHEVCA
President, All American Mortgage
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2002 Hawaii Filipino Chronicle Inc
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Perhaps no single ethnic group will
have more impact on the future of Hawaii than
its fastest growing segment, the Filipino community.
Nearly 4,000 immigrants, or over 50 % of the immigrants coming
to Hawaii each year, are Filipinos. With over 168,000 Filipino
residing in Hawaii and comprising over 15% of the population,
the Filipino community greatly influences the direction of retail,
wholesale, and
service industries here in Hawaii. Nationally, the
Filipino American community represents the fastest growing ethnic
group in
the United States today. Presently, Filipinos comprise the largest
Pacific Islander ethnic community in
America (estimated at 2.2 million in 1990).
MARKET
PENETRATION
There is no better source
for you to reach this
emerging group than the Hawaii Filipino Chronicle,
a semi-monthly newspaper publication with 22,200 copies every
issue
distributed directly to subscribers & circulated
free through selected outlets throughout Hawaii. Currently,
there are over 280 outlets on Oahu and the neighbor islands.
The paper is continuously enhancing its market penetration by
adding more outlets and increasing its subscription base. Subscription
is
growing every month. No other Filipino publication
can offer your business comparable depth of exposure, community
awareness, and market penetration as does the Chronicle.
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